The B.C recruitment and retention strategy was somewhat unusual, I think, in having this goal to try to change how early care and learning is perceived and viewed in general. <\/p>\n\n\n\n
So we went to a company that operates a national panel, has one of the largest national panels in Canada. They maintain it all the time so that it’s representative of the population and we asked them to do like a ten-minute survey that would be done online by their British Columbia respondents. And also to bring their, if they had teenage children, for those respondents to bring their teenage children to the survey for a special component where we were looking at the career aspirations of, kind of high school students to see whether early career learning featured there. <\/p>\n\n\n\n
So that’s what we called a public opinion survey. It’s a little bit broader than typical, and we’re not actually asking about, as people normally do, perhaps their political intentions or their favorite type of toothpaste. We’re asking them about how they view the kind of work that’s going on in early care and learning in the province, how they perceive the workforce doing its job, and whether they’d want to become part of it, and under what conditions they\u2019d consider wanting to become part of it. <\/p>\n\n\n\n
One of the things we learned very early on in talking with our steering committee and then directly with those working in early care and learning in B.C., was that they feel that many in the public don’t value what, the work that they do. They see them as baby-sitters or they focus on the care aspect and they’re less aware of the education that happens all the way through a child’s participation in the their programs. So, we asked the kind of questions that ask how they think their work is viewed by others outside the profession. And around 44 or 45% think that their work is valued highly, which leaves around about half who feel that the public really don’t value what they do. <\/p>\n\n\n\n
And then in contrast, when we do this public opinion survey and we ask how much they value the work done by early childhood educators, we break it down in various ways. But the kind of core question around value that’s equivalent to the one that we ask the early childhood educators themselves, we get 86% who say they highly value what early childhood educators do, which means that the perception of those who are working in the sector of how others view them is somehow misaligned with how they’re being viewed by those outside. And I think that’s quite important to try to get across at forums such as an early Childhood Educator conference or on, and the publicity around the work that we do, because it’s important to know that the work that you do is valued and that potentially you’re getting a mistaken impression from whatever sources you’re connecting with and not representative of the population as a whole. <\/p>\n","protected":false},"excerpt":{"rendered":"
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