Pascal – communication

One of the things that’s absolutely critical, when we’re releasing evidence that has some import regarding the social and cognitive development of children, it’s important to capture the public’s imagination. It’s important to have some story telling at the front end of it. It’s important to put in human terms the meaning of qualitative and quantitative data it’s really important to, in an emotional way, connect with the public. You connect with the public with a story, a real story about how lives are being changed as a result of this evidence, people are more likely to take a peek at the evidence. More likely to embrace it if there’s a human dimension to it that is the kind of portal that leads people to find out “so why is this story so compelling?”